Efficient Consumer Response
نویسندگان
چکیده
منابع مشابه
A Model for Structuring Efficient Consumer Response Measures
marketing, and research methodologies and techniques. His PhD investigated UK food processing customer service, satisfaction and service quality and received the James Cooper Memorial Cup PhD Award from the Chartered Institute of Logistics and Transport (UK). on store and agglomeration format patronage, in-store logistics, distance retailing and supplier-retailer relationships. retailing, retai...
متن کاملConsumer Response to Stockouts
This is a preliminary draft. All comments and suggestions are welcome. Please do not quote without the author's permission. and in particular to the king of advisors, Don Lehmann, whom the author hopes he grows up to be like someday. ABSTRACT We explore consumer responses to stockouts, both in terms of consumer satisfaction with the decision process, and in terms of subsequent store choice beha...
متن کاملConsumer Response to Apples
I. PRICE AND DEMAND “Why do consumers buy apples?” and “How can we get them to buy more?” These are key questions facing the apple industry. The answers are far from simple and require us to consider eating quality, as well as the beliefs, attitudes and perceptions of consumers. This is the first of three articles that summarize the results from a review of the literature on consumer responses ...
متن کاملTactile Stimulation and Consumer Response
Tactile behavior is a basic communication form as well as an expression of interpersonal involvement. This articie presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. iVIore specifically, it provides initial support for the view that tactile stimulation in various consumer behavior situations enhances the positive feeling for and ev...
متن کاملUnderstanding the Diffusion of Efficient Consumer Response in Australia: A Survey Study
Efficient Consumer Response (ECR) is a grocery industry supply chain management strategy designed to make the industry more efficient and responsive. Although ECR originated in the US, the concept has been adopted in many regions. Despite the many potential benefits obtainable from ECR, however, many studies indicate that the ECR diffusion rate has been slow, which is attributable to a number o...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Logistics Information Management
سال: 1993
ISSN: 0957-6053
DOI: 10.1108/eum0000000002908